It is important to keep in mind that the user experience can be beneficial for all types and size of companies, products (both digital and physical) and at all stages of the life cycle of a product.
Often, companies only have a general idea of what their finished product will do, how will work and who it's for
Data analysis and modelling. This helps to better understand your target user population y your issues
Perfect environment to challenge existing ideas and the confrontation of diverse prospects
This is the stage where the entire product team collaborates to ensure the highest quality and the best time to market the product
Apply the analysis to the products to carry out actions to improve the experience of your product
A cleaner design, better contrast or an appropriate font size can make your product is already easier to use
Advice on accessibility and usability issues and improve conversion rates and other key metrics